Six Secrets for Selling Top Dollar

September 8, 2021 | Jessica Catapano

01. Price it Right

Pricing your home correctly is the single most important decision.

02. Clean is Everything

Would you want to put elbow grease into the single most important purchase? No. Don’t let future buyers consider low-balling you for something you can control.

03. Declutter & Depersonalize

Get rid of 1/3 of your stuff—rent a storage unit if necessary. A good visual to keep in mind? Buyers want to be able to envision their belongings in the space, not yours.

04. Storage Speaks

Buyers love storage and look for it in a new home. Do whatever it takes to put your closets on full display—even if it means clearing them out.

05. Enhance the Entry

When selling, swap out entryway clutter for fresh-cut flowers and a simple piece of décor. Set the tone for an sensational showing.

06. Keep Your Cards Close

Do not spill to the buyers your motivation to sell. This is a negotiation, and any information can sway a buyer’s offer.